Client Overview

A Queensland-based buyers agent partnered with MexoRank to lift local search visibility, attract serious property buyers, and convert more enquiries from home seekers. The core objective was to dominate intent-driven searches for buyer representation and service-related terms across key Queensland markets.

Challenges

• Competitive Landscape – Battling established agencies and large real estate brands for high-intent, local keywords.​

• Bing Underperformance – While Google delivered strong placements, Bing rankings lagged and needed focused optimization.​

• Local Trust Signals – Required stronger local authority to build credibility and win high-quality, location-specific leads.​

MexoRank’s SEO Strategy

• Geo-Intent Keyword Mapping – Targeted queries like “Buyers Agent Queensland” and “Queensland Buyers Agent,” plus suburb-level modifiers for precision reach.​

• Google Business Profile Optimization – Fully optimized GBP with service areas, categories, reviews strategy, and location-rich content to boost Map Pack visibility.​

• Technical & On-Page Improvements – Enhanced titles, meta descriptions, internal linking, and structured data to solidify topical relevance and crawlability.​

• AI-Led Competitive Analysis – Used AI to track ranking shifts, identify content gaps, and refine keyword priorities against top competitors.​

• Content Engine – Produced market updates, buyer guides, suburb profiles, and case studies that educate and convert.​

• Links & Citations – Secured niche-relevant backlinks and consistent citations across reputable real estate directories and local platforms.​

Results and Impact

1. Local and Organic Ranking Gains

• Keyword Footprint: Grew to 50+ ranked keywords, signaling durable organic growth.​

• Flagship Terms: “Buyers Agent Queensland” and “Queensland Buyers Agent” reached #1 on Google organic and Google Local Pack in target areas.​

• Bing Gap: Positions remained in the mid-30s on Bing, highlighting continued upside with platform-specific tuning.​

• Distribution: Majority of tracked terms now sit in the Top 10, maximizing exposure to active buyers.​

2. SEO Value and Business Outcomes

• Estimated SEO Traffic Value: $40,750, reflecting strong commercial impact from organic search.​

• Growth Potential: $47,000 in projected value with sustained optimization.​

• Execution Velocity: 100% completion of 55 SEO tasks across technical fixes, content expansion, and authority building.​

3. Local SEO and Lead Flow

• Local Pack Wins: Consistent Top 3 placements for buyer-intent searches across Queensland markets.​

• Engagement Lift: Higher organic sessions, longer time on site, and increased form submissions from qualified prospects.​