Client Overview

A leading real estate brokerage affiliated with Berkshire Hathaway partnered with MexoRank to expand its digital footprint and capture more qualified buyer and seller leads. The core objective was to boost the online presence of its agent network and win agent-intent searches across target locations.

Key Obstacles

• Intense Competition – Competing against national portals and large brokerages for high-value, agent-related keywords.

• Ranking Volatility – Early gains required continuous optimization to stabilize positions and sustain momentum.

• Dual Local/National Visibility – Needed to rank for hyperlocal agent searches while maintaining broader authority.

  
  

MexoRank’s SEO Approach

• Location-Intent Keyword Strategy – Built a conversion-focused keyword map around terms like “Berkshire Hathaway agents,” covering both neighborhood and regional demand.

• Google Business Profile Revamp – Optimized office listings and individual agent profiles to improve Local Pack placements and map visibility.

• On‑Page Technical Upgrades – Enhanced titles, meta descriptions, internal linking, and schema to strengthen topical relevance.

• AI‑Driven Insights Loop – Used AI analytics to detect ranking swings, benchmark competitors, and refine keyword priorities in real-time.

• Conversion‑Ready Content – Produced market guides, agent profiles, and service pages designed to educate and convert.

• Authority Links & Citations – Acquired niche-relevant links and local citations from reputable real estate sources.

Results & Metrics

1. Higher Rankings and Visibility

• Keyword Footprint: Expanded from 0 to 18+ ranked keywords, with continued upside.

• Flagship Term Wins: “Berkshire Hathaway agents” reached #2 on Google organic and #1 in the Google Local Pack; Bing moved to #4 organic and #1 local.

• Position Mix: Most tracked terms now sit in the Top 10–20, creating stronger lead volume.

2. SEO Value and Business Impact

• Monthly Organic Traffic Value: $10,749, signaling meaningful revenue potential from search.

• Projected Ranking Value: $14,000 with continued optimization.

• Execution Rate: 100% completion across 76 SEO actions spanning technical fixes, content expansion, and link acquisition.

3. Local Search and Lead Growth

• Local Pack Dominance: Consistent Top 3 placements for agent queries in target markets.

• Lead Uplift: Noticeable increases in contact form fills and direct inquiries from motivated prospects.